Image Files in HTML Email

Image Files in HTML Email
Embedding images and photos into messages is the number one reason people want to
send HTML email. The proper way to handle images in HTML email is to host them on a
web server, then “pull them in” to your HTML email, using “absolute paths” in your code.
Basically, you can’t send the graphics along with your message. You host the graphics
on a web server, and then the code in your HTML email downloads them whenever the
message is opened.
Incidentally, this is how “open tracking” works. You place a tiny, invisible graphic into
the email, and then track when it’s downloaded. This is why open tracking only works in HTML email, not plain-text, and why the new email applications that block images by
default (to protect your privacy) can screw up your open rate stats.



When coding Image Tags in HTML email...
Do this:

Instead of this:

Note: If you just use MailChimp’s built-in email designer, we host your
graphics on our server for you (free). No need to FTP files anywhere, or
code anything.